The most valuable thing Norm Zeigler's Fly Shop provides our customers is information. We give you the salient details you need about fishing locations, equipment, flies, lures, bait, and techniques so that you can have an outstanding angling experience on our paradise island. We do not believe in "secret" fishing spots.
We are a full-service fly shop featuring the highest quality product and equipment lines, including Sage, Redington, Rio, Simms, Umpqua, Wapsi, Mustad, and others. Many of our flies are locally tied by anglers who know intimately our local fish and waters and the most effective patterns. We also offer an extensive selection of fly tying materials and tools. Our clothing line includes top-quality fishing hats, shirts -- both short- and long-sleeve -- quick-drying convertible pants and shorts, logo T-shirts, rain jackets, belts and vests.
We sell Simms Flats Sneakers, the best wading boots on the market ($99).
Our Store -- We have complete fly fishing outfits beginning at $119.95 (Redington Crosswater 8-wt. rod, reel, line, and hard case). We carry a full range of Sage and Redington rods and reels, ranging from 5-wt. outfits for trout and panfish to 12-wt. models for tarpon. We also offer a variety of fishing shirts, T-shirts, wading boots, shorts, pants, fly tying materials, angling and nature art, books, and many other items. We also offer gift certificates.
We also provide the help and instruction you need. Our service to our customers does not end with equipment sales. Everyone who purchases a fly rod outfit from us (rod, reel and line) is entitled to one free hour of instruction (a $50 value) to help them get familiar with casting and fishing techniques. This is useful for any beginner or novice to get started fly fishing on Sanibel. Advanced instruction is also available.
We also sell spinning rods, lures, and bait.
We ship our products to customers anywhere in the United States and overseas. Shipping costs vary according to weight and distance. Orders may be placed by phone with a credit card or by mail with a check.
It goes without saying that we will provide you with all the information you need -- including the best fishing locations, flies, tackle, etc. -- to make sure you have a great fishing experience on our paradise islands.
Guided Charters -- We book guided fly fishing charters with a highly experienced staff of top-notch local guides. All of our guides are consummate professionals dedicated to providing our clients with the world-class angling experience available on hundreds of square miles of local waters. Our guides cater to fly fishers of all skill levels and will provide instruction upon request.
Fishing is from flats boats or bay boats, mostly in the backwater areas around and near Sanibel Island, including Pine Island Sound, the lower Caloosahatchee River, Charlotte Harbor, Estero Bay, San Carlos Bay, and the J.N "Ding" Darling National Wildlife Refuge.
For those anglers who do not have their own equipment, our guides provide a full range of fly fishing and spinning tackle, as well as flies, lures, and bait. Clients are responsible for providing their own food, drinks, sun screen lotion, hats, and extra clothing.
The most popular quarry for charter clients are the big four: snook, tarpon, redfish, and seatrout
In addition to guiding fly fishers of all skill levels, our guiding staff is also pleased to host spin and bait fishers.
Charter Prices -- 1/2 day charter (4 hours) -- $400
3/4 day charter (6 hours) -- $500
All-day charter (8 hours) -- $625
A few of our guides can accommodate up to four anglers but most of them have a maximum limit of three anglers per boat. For fly fishing charters we recommend no more than two anglers per boat.
We can hook you up with world-class fly fishing instructor (FFF certified) Joe Mahler. Joe's fees are $50 per hour with a two-hour minimum.
We also set up shore guiding/instructional outings. The fee is $50 per hour, with a two-hour minimum. Our shore guides will instruct you in the techniques and equipment necessary to be successful in fishing from our many miles of shoreline.
A deposit -- credit card or cash -- is required for all charter bookings. Clients then pay the balance of the cost to the captain -- in cash or travelers checks -- on the day of the trip.
Anglers wishing to book charters can stop in at our shop, 2242 Periwinkle Way, Unit No. 1, Sanibel, FL 33957. We also book charters via credit card over the telephone: 239-472-6868.
At certain times of year, especially during the height of the tarpon season (roughly from May 1 to July 15), bookings increase dramatically. During these times it is best to book at least a few weeks ahead. However, some captains may have open days on short notice. It is best to check with us.
A redfish caught on Norm's Crystal Schminnow in the waters of Pine Island Sound.
Some of Our Products --
Sage -- We feature the following Sage products, and many more.
Rods, reels, hats, rod cases, rod and reel cases and gear bags. Sage rod prices start at $295 for the 8-weight, 9-foot, 4-piece, Approach series. Sage reel prices start at $139 for the 1880 Series. At the other end of the spectrum is the Sage One Series 8-weight, 4-piece rod, which lists for $780.
The One was voted best rod in the world at the European Fishing Tackle Trade Expo and by the American Fly Tackle Trade Show. It offers the most advanced high-modulus, lightweight graphite technology in the industry. It provides the ultimate in power, casting distance, durability, and feather-light weight specifications demanded by the world's best saltwater fly fishers. It is the most outstanding saltwater fly rod on the market today.
Our Sage outfits start at $495 for the Approach 4-piece, 8-weight rod with an 1880 Sage reel with line included.
Redington -- Our Redington products provide outstanding performance at very reasonable prices. We feature the Redington Crosswater 8-weight, 2-piece outfit for $119.99. This is an ideal entry-level saltwater outfit that includes, rod, reel, fly line, leader, and hard case. We also offer a 4-piece version (ideal for airplane carry-on) of the Crosswater outfit for $139.95. Crosswaters are the best high quality graphite rod bargains on the market.
Our Redington reels start at $39.95 for the Crosswater 7/8/9. The Pursuit 7/8/9 -- featuring an anodized aluminum frame and composite spool -- sells for $59.95. We sell many other Redington products.
We provide a free introductory casting lesson and later follow-up analysis for any customer who purchases a new complete fly fishing outfit.
Rio -- We stock a wide selection of Rio's high-performance Jim Vincent's series of fly lines. These are the top saltwater lines in the world and feature Rio's latest XS (extreme slickness) technology for extra-long, nearly friction-free casts. In addition, we offer Rio's excellent Mainstream series of saltwater fly lines, which are dollar for dollar the best fly line bargain on the market.
Flies -- Our extensive fly selection provides the patterns needed to assure angling success in the waters of Southwest Florida. Most of our flies are tied by local experts and avid anglers with years of experience pursuing all of our game fish species.
There is no doubt about the number one fly for Sanibel Island and the surrounding waters. It is Norm's Crystal Schminnow (c), created by Norm Zeigler in 1995.
The Schminnow was conceived as a pattern for sight fishing for snook but it has also proved to be highly effective at catching all of the area's game fish -- including juvenile tarpon -- under a wide variety of conditions. It has caught 56 species in fresh and salt water.
A 39-inch snook caught while sight fishing along Sanibel Island's Gulf shoreline with Norm's Crystal Schminnow.
Other effective flies for local waters include the Soluble Minnow, Chartreuse and White Deceiver, Coile's Darkback Deceiver, Redfish Muddler, Gurgler, Crease Fly, Chartreuse and White Clouser Minnow, Red and Black Clouser, and Seaducer.
Good Tarpon flies include the Black Angus, Bunnytail Crab, Tarpon Snake, Purple Death and Chartreuse Tarpon Toad.
Nature and Angling Art: Our spacious gallery, which is part of the shop, features creations in a wide range of media from outstanding local and national artists. Techniques used include metalwork, watercolors, pastels, oils, and acrylics. We sell both original artwork and prints, all at reasonable prices.